ELISABETTA CATTANEO

WHO I AM

I call myself a marketing and event management consultant. However what I really do is pretty much everything and anything related to marketing. This includes market research, lead generation, event and PR management and brand and creative strategy development.

If you talk to the clients with whom I've worked, they'll tell you I am an entrepreneurial, creative and results-driven marketing expert who is able to take a project from conception and planning all the way through to a successful final strategic execution.

If you talk to me, I'll tell you that I am a committed professional who is ready to do all she can to make sure you get the best work possible. And I'm nice to work with.

WHAT I DO

Over the last several years the projects I have worked on have incorporated a multitude of shapes and forms based on client needs and industry requirements.

I have built, managed and optimized effective marketing campaigns for a diverse range of initiatives—like revenue generation, user sign-ups and strategic investments—across various media and search and social media networks, including Google, Yahoo!, Bing and Facebook.

I have managed ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions and just about everything else required to get the job done and done on time.

I've designed, executed and optimized outbound B2B lead generation campaigns across multiple delivery models.

I've measured ROI on marketing investments, including documenting and conducting post analysis and evaluation of marketing campaigns.

I've developed and managed brand strategies and marketing communications plans in accordance with corporate guidelines.

I've worked on and managed public relations activities, including promoting media relations, writing of press releases, coordinating launches and organizing media conferences.

I've developed and executed overall marketing event strategy for corporate events, trade shows, conferences, user conferences and roadshows. My responsibilities have included negotiation of terms and contracts with facilities and service providers to maximize efficiencies and assure compliance with budget and company policies and procedures.

PROJECTS AND PRICING

No project is too small, too big nor too complicated for me. I work with a network of experienced and highly-talented writers, art directors and designers. With their able assistance, I can deliver the marketing solution that best fits your needs and budget.

And you never have to worry about hidden fees, as my estimates include everything that is required to complete the job. That means I do not mark up the costs with hired contractors. If, for example, all you need from me is a logo treatment, then once I put you in touch with the right resources, my job is done, until you need more help from me.

AND OTHER TIDBITS

I am originally from Italy. I have lived, worked and studied in San Francisco, Tokyo and Nice, France. I currently reside in Dubai in the United Arab Emirates.

I received a BA in Business Administration with emphasis in International Business, and an MBA with emphasis in Marketing from the University of San Francisco.

What the critics are saying:

• "It has been remarkable to work with Elisabetta.
  Her dedication to detail and promptness is
  unparalleled."

  Amer Deeba, Chief Marketing Officer
  Qualys, Inc.

• "With Elisabetta we get the dedicated hands-on
  support of an in-house team with the experience,
  agility and accountability of a vendor."

  Penny Townsend, Product Marketing Director
  Merchant e-Solutions, a Cielo Company

• “From small seminars, multi-city roadshows
  and massive trade shows, Elisabetta delivers calm,
  expert leadership, managing our logistics with
  both vendors and internal stakeholders, allowing
  us to focus on the program content. She always
  plans every detail so there are no budget surprises
  and over-delivers to make every event exceptional!"

  Cari Jaquet, VP of Marketing
  Sensage, a KEYW Company

• “I can't wait to work with Elisabetta again.”

  Mark Mocarski
  Copywriter

• “I’m ever impressed by Elisabetta’s ideas, energy,
  flexibility and personable nature. The team at
  Ideablast always looks forward to our projects
  together.”

  Julia Machotka
  Creative Director, Ideablast
  

CONTACT

email: info@ConsultingByEC.com

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